Rapid development in information and communication technology (ICT) has fundamentally transformed society over the past two decades. One notable aspect of this evolution has been the rapid increase in the use of social media, which has transformed the Internet into an interactive environment offering numerous opportunities for communication, collaboration and knowledge sharing. Today communication in social media has taken a more visual turn. With the rise of such applictions as YouTube and Instagram we are observing a shift from predominantly text-based communication towards richer forms of visual and auditory media. Visual social media have permeated online communication in both personal and professional arenas, with career services following this trend. This presentation examines career practitioners use of the visual social media, analyze what added value, if any, can be observed in the use of visual social media and demonstrates effective techniques that participant can apply in their own career practice.
